What We Do
Technology
New technologies continue to emerge at a sizzling pace.
There is a significant advantage in developing the business strategy knowing the technical, IT and systems capabilities in the planning stage.
We are experts in technology applications, using our expertise to develop efficiencies, lower costs and create new velocity within our client organizations. The key is applying a technology agnostic, creative tactical purpose to make the new technologies work – specifically for your business goals. We were the first of the new business development organizations, to combine the time-proven crafts of MBA business strategies and analytics, with Madison Avenue advertising and new business technologies and applications of the internet, business systems and digital data worlds.
Out considerable technology capabilities allow our teams to focus on the right technologies that will provide the most value to our customers. Multiple platforms [TV, Computer, Mobile Phone, Kiosk, In-Flight Monitor, Magazine, Radio, iPod, etc], and 2.0 technologies [such as RSS, CMS, mobile, IVR, Search Engine, RFID, Open Source, Flash, AJAX, video, database, eCommerce, mCommerce, Silverlight, Sharepoint, Websphere, etc], are critical today to create effective customer connection strategies.
The convergence and crossover of screens [2007 saw more people accessing information from their mobile device than their computer] allows us to identify, examine and qualify current technologies, best practices, information architectures, and digital platforms. This helps us to advise our clients the most appropriate development path for a truly seamless, integrated system providing and excellent user experience – and the ability to connect with and create a customer relationship of on-going, perceived value. Technology rocks!
