News Center
Irvine, Calif., December 3, 2008
Outsourcing as a cost-effective tool in a tough economic market
Irvine, Calif., November 12, 2008
Tough Times Call For New Marketing Options
IRVINE, Calif., October 27, 2008
Brilliant Blue Announces Kelly Gajewski As Account Director
IRVINE, Calif., October 27, 2008
Brilliant Blue Announces New Client: Debt Zero
IRVINE, Calif., April 25, 2008
Brett Olson Joins Brilliant Blue As Chief Financial Officer
IRVINE, Calif., March 3, 2008
Tadhg Kelly Stars In New“Pre-Pilot” Sitcom
IRVINE, Calif., July 30, 2007
Timeless Entertainment Website
Brilliant Blue announces outsourcing as a cost-effective tool in a tough economic market
Irvine, Calif., December 3, 2008 – Brilliant Blue, a leader in interactive marketing, announces outsource marketing as the latest strategy for businesses to survive and succeed in difficult economic conditions.
In our current economic crisis, challenges in revenue achievement will likely cause a cut in marketing resource expenditures. At the same time, there will be increasing pressure on the sales and marketing teams to perform. Brilliant Blue advises business owners to look towards outsource marketing in an effort to do more with less and to save budget without sacrificing quality.
“Outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either,” said Peter Ashworth, CEO of Brilliant Blue. “With an outsourcing firm, you only pay for what you need when you need it.”
Outsource marketing is rapidly increasing in popularity. With its attractive advantages, outsource marketing is a logical choice for nearly every company looking to grow its business. Companies that outsource their marketing department can focus on their core competencies while a seasoned team of experts handles marketing.
“Leave it to the experts to do the work, people potentially highly qualified in specific areas,” adds Ashworth. “They will likely be better, faster, more cost-effective, and will be directly accountable to you, day-to-day.”
As a world-class leader in outsource marketing services, Brilliant Blue can provide a cost-effective and comprehensive marketing operations infrastructure for an organization, providing full resources and capabilities to allow informed decision making and support, optimally leveraging a marketing department’s often limited resources, allowing people and budget to be re-allocated to other more pressing needs.
“A greater return on marketing investment (ROMI) translates into improved marketing effectiveness and increased revenue, profit, and market share for the same amount of marketing spend,” adds Ashworth. “Marketing quality and return on investment (ROI) will improve across the board as the entire function becomes driven by fresh, new objectives and strategies.”
Tough Times Call For New Marketing Options
Brilliant Blue advises marketers to look to digital marketing solutions for optimal return on marketing investment (ROMI)
Irvine, Calif., November 12, 2008 – Brilliant Blue, a new media agency, is urging corporations to look to the new breed of digital marketing tools to better achieve corporate growth goals during this economic downturn.
“Economic downturns affect media spending significantly, and this economy is shaping up for a likely deep and sustained challenge to businesses of all types and markets,” said Peter Ashworth, CEO of Brilliant Blue. “Organizations looking to stabilize or grow currently diminishing sales revenues in this very challenging financial crisis are having significant marketing budget constraints, while still trying to their achieve company revenue objectives. Smaller budgets will necessitate the ability to target and reach their most profitable customers more cost effectively. Digital marketing and Web & Mobile 2.0 strategies are the new marketing tools for this financial crisis. They are able to reach customers now, providing faster, cheaper, and higher ROI without sacrificing creativity, quality or reach.”
With 84 percent of marketers forced to cut their advertising budget, Brilliant Blue maintains that digital marketing is the best strategy for surviving the economic downturn.
“Viewing marketing budgets as an investment to maintain or achieve growth is essential to stability in tough economic conditions,” said Liz St. John, Business Development Director of Brilliant Blue. “Our comprehensive 1080 marketing assessment process analyzes how an organization’s brand and marketing integrates with its business objectives – and how a transition to digital will yield a greater return on marketing investment and sustain short term customer strategies, and long-term brand equity.”
As a fully integrated provider of digital marketing solutions, Brilliant Blue has developed a proven business system to guarantee success through this economic downturn with digital marketing at its core.
“We are business strategists, creative brand-builders, and technologists - focused on helping our clients better connect and interact with their customers through fully managed, best-in-class customer acquisition solutions,” adds Ashworth. “As a new breed agency, we use the proven disciplines of brand and advertising, but apply this to helping our clients find and connect with their target audience in the new digital world of Mobile and Interactive marketing. We employ a new generation of strategy and technology to connect the client to the customer, and have demonstrated with many clients the ability to reach a larger simultaneous audience than traditional advertising.”
Brilliant Blue Announces Kelly Gajewski As Account Director
Ms. Gajewski joins Brilliant Blue’s creative and business development team
Irvine, Calif., October 27, 2008 – Brilliant Blue, a new media agency, is pleased to announce the addition of Kelly Gajewski to the company. As Account Director, Kelly will be responsible for ongoing client satisfaction, managing peer-level client relationships, and developing relationships with key client stakeholders and client executives.
"We are excited to have Kelly join our brilliant team,” said Peter Ashworth, CEO of Brilliant Blue. “Her background includes a career rich in customer service, a strong work ethic, and experience in multiple fields, including healthcare and wellness, advertising, beauty, and public relations. She will work closely with several of our clients, managing their day-to-day needs and strategies, with the multiple new media deliverables we provide."
Prior to joining Brilliant Blue, Kelly was the Clinic Sales Manager at American Laser Center. In this position, Kelly managed and motivated staff on sales and overall daily operations while generating increased company revenue.
“I am very excited to be part of Brilliant Blue, a company that is on the forefront and cutting edge of interactive digital 2.0 and mobile marketing and has a clear grasp on best in class brand building,” said Kelly Gajewski. “Brilliant Blue is an outstanding organization that is ahead of the competition, offering interactive multimedia and superior creative ideas to their clients, generating added value to their brands.”
Brilliant Blue Announces New Client: Debt Zero
Irvine, Calif., October 27, 2008 – Brilliant Blue, a new media agency, today announced the signing of its latest client, Debt Zero, a debt settlement organization. Debt Zero will retain Brilliant Blue as agency of record, to develop a strong brand to drive affiliate growth, maximize corporate revenue, and position Debt Zero as a nationwide industry leader.
“Debt Zero spent about 3 months interviewing different marketing companies before selecting Brilliant Blue. We felt no one provided the personal touch like they did, combining clear business strategies with top creative and demonstrated technical superiority.” said Jeff Miller, Principal for Debt Zero. “We truly found something brilliant in Brilliant Blue, and are enjoying symmetry, working with their team.”
Brilliant Blue will implement a cohesive brand strategy, new website, and lead generation platform, designed to capture and engage new affiliate enrollments. In addition, Brilliant Blue will enhance the effectiveness of Debt Zero’s support system by providing streamlined qualifying, educational and training processes.
“Debt Zero is a highly professional firm, representing a significant emerging market in the US,” said Liz St. John, Business Development Director of Brilliant Blue. “We’re delighted to be appointed as its agency in developing strategic branding and technology assets to accelerate the rapid growth of the organization and its affiliates.
” At the same time, Brilliant Blue will work with Debt Zero to introduce a sophisticated lead generation and direct marketing support system for its many affiliates nationwide.
“Debt Zero has excellent, forward thinking leadership, with the right product at the right time in this challenging market. We look forward to helping DZ build market share in cities across the USA,” said Peter Ashworth, CEO of Brilliant Blue.
About Debt Zero:
Debt Zero is a debt settlement organization operating in the 48 contiguous states. The company is comprised of a network of affiliates who are established as entrepreneurs in their own right to provide debt settlement services under the guidelines of Debt Zero’s education and processing arrangements. Each affiliate is an independent individual or organization and is not legally part of the Debt Zero corporate structure. Additional information about Debt Zero is available at www.debtzeroprocessing.com.
Brett Olson Joins Brilliant Blue As Chief Financial Officer
IRVINE, Calif., April 25, 2008 -- Brilliant Blue announced today that Brett Olson has joined the company as Chief Financial Officer.
"Brett's experience with multi-national brands and his great business instincts will serve us well as we expand throughout the U.S. and into Europe and Australia," said Peter Ashworth, CEO of Brilliant Blue.
Prior to Brilliant Blue, Olson served as President of the Americas for Sola International, a global manufacturer of ophthalmic lenses. He has significant experience in developing organizations, manufacturing, and management. Brett also served as President of Black & Decker Brazil where he drove a 100% increase in business and restructured manufacturing operations. Prior to this he was CFO of Black & Decker Mexico.
"I'm thrilled to join the Brilliant Blue organization. They have a unique combination of talents that is totally focused on helping clients achieve their growth goals," said Olson. "The company is perfectly positioned for the explosive growth in new marketing vehicles - especially new digital technologies and mobile."
In his new role, Olson will be responsible for all Financial, Legal, and HR functions of the company.
Olson holds a Master's degree in Management from Purdue University, and has served on several boards both here and in South America.
Brilliant Blue is a California-based business development agency, providing ideas, strategies, and the creative and technology resources to fully implement initiatives to achieve our client’s corporate growth goals.
Tadhg Kelly Stars In New“Pre-Pilot” Sitcom
LOS ANGELES, March 3, 2008 — Brilliant Blue Entertainment is launching a new television sitcom called "S.P.:Untitled" starring Tadhg Kelly and Malese Jow in March 2008. The sitcom will use a groundbreaking ‘pre pilot’ launched on the internet to allow fans to direct the subsequent filmings and final endings.
"With over 500,000 hits expected, "S.P.: Untitled" will be a completely new interactive experience for the audience. With digital and web technology, we morph the production quickly and change it based on what’s in our consumers’ minds," said Joseph Kelly, Executive Producer.
"Mass Collaboration will change the entertainment industry," said Peter Ashworth, CEO of Brilliant Blue Entertainment. "This is more than a TV show where people vote, this is full participation in the direction and outcome of the content itself - and that even includes the name of the property," he added.
Brilliant Blue Entertainment is funding the Indie production and believes the new format will attract corporate sponsors and promotional partners. "This is the perfect format for companies that are looking for a new vehicle to get large audience exposure in a new medium," said Ashworth.
"S.P.: Untitled" is a coming of age story about a brother and sister who set out to make it in the LA entertainment scene.
Tadhg Kelly, 19, is an actor, singer, and songwriter. He is best known for playing Ben Singer on Nickelodeon’s television series, Unfabulous. He also has appeared in feature films such as The Garden Party. Tadhg is also currently working on his first album of acoustic compositions.
Malese Jow, 20, is an actress, musician, songwriter, and model. She is best known for playing Geena Fabiano on the Nickelodeon show Unfabulous. She also has appeared in other productions; Bratz: The Movie and Wizards of Waverly Place, a television series. Recently, Malese launched her singing career posting several songs on her MySpace profile www.myspace.com/malesemusic , with her record projected to release in Summer, 2008.
Timeless Entertainment Website
“The Value of the site is immeasurable,” says Timeless Entertainment President Jonathan Lawrence
IRVINE, Calif., July 30, 2007 -- "How can something be so complex and in-depth, yet be so easy to navigate?" That's how Timeless Entertainment President Jonathan Lawrence describes his company's new website created by Brilliant Blue.
"I couldn't be more pleased," adds Lawrence. "My customers, peers and colleagues have e-mailed me with unprecedented kudos and praise for the site. I usually spend a king's ransom for this kind of suck up."
The new site (www.timelessent.tv/) went live less than a month ago and already is proving its worth, according to Lawrence. "The value of the site is immeasurable," he says. "It provides tremendous improvement in our sales and businesses activities. Brilliant Blue has made Timeless Entertainment look brilliant as well."
"From the outset, Brilliant Blue's creative direction was founded on Timeless Entertainment's very specific business goals," says Peter Ashworth, Chief Creative Officer of Brilliant Blue.
In the case of Timeless Entertainment those business goals are accelerating its growth by reaching new clients through an online presence and presenting Timeless Entertainment as a powerhouse, best-of-breed company in a very competitive digital-filmmaking industry.
"We worked very hard to develop a website that didn't look like anyone else's in their industry," says David Wickland, senior media designer for Brilliant Blue. "We provided them with a truly original website that stands out in a congested Internet environment."
The new site includes a home page with active flash elements activated as the user's mouse rolls over the various options available to them. The flash elements add a dynamic feel to the site without slowing down navigation. "We call it simple dynamics and it works," Wickland says.
