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Brilliant Blue Announces New Client: Debt Zero
Irvine, Calif., October 27, 2008 – Brilliant Blue, a new media agency, today announced the signing of its latest client, Debt Zero, a debt settlement organization. Debt Zero will retain Brilliant Blue as agency of record, to develop a strong brand to drive affiliate growth, maximize corporate revenue, and position Debt Zero as a nationwide industry leader.
“Debt Zero spent about 3 months interviewing different marketing companies before selecting Brilliant Blue. We felt no one provided the personal touch like they did, combining clear business strategies with top creative and demonstrated technical superiority.” said Jeff Miller, Principal for Debt Zero. “We truly found something brilliant in Brilliant Blue, and are enjoying symmetry, working with their team.”
Brilliant Blue will implement a cohesive brand strategy, new website, and lead generation platform, designed to capture and engage new affiliate enrollments. In addition, Brilliant Blue will enhance the effectiveness of Debt Zero’s support system by providing streamlined qualifying, educational and training processes.
“Debt Zero is a highly professional firm, representing a significant emerging market in the US,” said Liz St. John, Business Development Director of Brilliant Blue. “We’re delighted to be appointed as its agency in developing strategic branding and technology assets to accelerate the rapid growth of the organization and its affiliates.
” At the same time, Brilliant Blue will work with Debt Zero to introduce a sophisticated lead generation and direct marketing support system for its many affiliates nationwide.
“Debt Zero has excellent, forward thinking leadership, with the right product at the right time in this challenging market. We look forward to helping DZ build market share in cities across the USA,” said Peter Ashworth, CEO of Brilliant Blue.
About Debt Zero:
Debt Zero is a debt settlement organization operating in the 48 contiguous states. The company is comprised of a network of affiliates who are established as entrepreneurs in their own right to provide debt settlement services under the guidelines of Debt Zero’s education and processing arrangements. Each affiliate is an independent individual or organization and is not legally part of the Debt Zero corporate structure. Additional information about Debt Zero is available at www.debtzeroprocessing.com.
