Advertising

Advertising is changing. FAST!

Contextual Overlay Advertising? It is a new kind of advertising network that places advertising on video clips in the form of contextual overlay advertising. These are not video ads inserted before or after the clips, but they are horizontal banners much like promotional ads on the bottom of TV screens.

Satellite Radio? As we sit in our cars more, satellite radio with its better signal and relevant programming has shown dramatic adoption rates. Estimates are that by 2009, 29.2 million Americans will subscribe to a satellite radio service, up from 9.3 million in 2005 (eMarketer). Marketers can now run demographically targeted advertising on specific channels (sports buffs – males 18-34), (home maker buffs - Martha Stewart – females 34-55), etc, that will have relevance with the target audience.

Tivo? Tivo has revolutionized our television watching experience, and has caused a radical shift in advertisers, and their ability to have marketing messages seen as viewers fast forward through advertisements and prime time becomes irrelevant as viewers watch programming at a time when best suits them. Tivocasting is also entering the corporate world as hospitals and corporations use TV style video-on-demand programming to get relevant messaging to employees and potential buyers.

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