Billboard

Brilliant Blue Billboards are engaging.

Brilliant Blue Billboards are engaging. Typically large wooden signs, with the larger ones typically 14'x 48' or 12'x 24' (height x width). The display is generally printed on a vinyl sheet which is glued or tied to the board. Brilliant Blue will handle all elements of your billboard placement, including creative, location determination and media buy.

Mechanical billboard. Some modern billboards use a technique called tri-faced (also known as rotating or multi-message billboards). These billboards show three separate adverts in rotation using a mechanical system. They are made up of a series of trilons (triangular prisms) arranged so that they can be rotated to present three separate flat display surfaces. The displays for these billboards are printed on strips of vinyl which are fixed to the faces of the triangular panels, with one strip from each of three different displays attached to each panel. In this way as the panels rotate and pause three unique signs can be displayed in the same space. These signs are thought to be more effective as the motion draws attention to the messages displayed.

Another popular form of mechanical billboard is the Scrolling billboard. These billboards are able to show up to 30 images per side using a roll-up, scrolling mechanism that is controlled by a computer.

The images are printed on a special material that allows the images to be back lighted for night viewing. Many of these scrolling billboards are used on trucks for mobile applications and also mounted to fixed sign poles for permanent applications.

Digital billboard. New billboards are being produced that are entirely digitized (using projection and similar techniques), allowing animations and completely rotating advertisements.

Mobile billboard. Billboards can also be made mobile, either by mounting a traditional billboard onto a trailer or flatbed truck, or by covering an entire vehicle in a “wrap” image. This is sometimes used in buss advertising, though it is more common to mount smaller “boards” on those vehicles.

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