RSS

RSS – Really Simple Syndication

It’s an XML format for syndicating news and the content of the web. It includes news-like sites, but it’s not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the “recent changes” page of a wiki, a new update on a product launch, a change log of CVS check-ins, even the revision history of a book. Mostly, any new information. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way, automatically downloading the new information onto your desktop, email, cell phone, PDA or other device.

The great news is that like search, the content is requested by the recipient so it is relevant to their wants.

Although a relatively new technology, in 2006 the tools for managing and measuring RSS subscription and reach became far more sophisticated, providing marketers with a more detailed understanding of feed consumption.

Second, 2007 will be the year that RSS subscription gets shoved “down the stack”. That is, more and more subscribers will not have to know that they are subscribing to something specific called an RSS feed. They’ll just say “I want to subscribe to this thing with one of the apps I normally use everyday” and it will just work. People who subscribe to feeds will no longer need to know to look for the little orange button and click.

Brilliant Blue will provide content and distribution to either news sources (up to 9,000) or to your target audience (customers) to create value, buzz and loyalty. Through RSS we can help you:

• Increase your visibility and credibility – increase media coverage.
• Generate and sustain buzz with online public or selective news disclosure, eNewsletters and live news feeds.
• Increase your visibility and credibility – extend the reach of your messages.
• Create “buzz” in your market place.
• Stay closely connected to your customers creating loyalty – eliminate dependence on IT.
• Increase your visibility and credibility – increase search engine visibility.
• Enable your site visitors to subscribe to integrated and customizable news feeds – syndicate news via RSS.
• For mobile devices, users can add their selection of RSS feeds and transform them for display or synchronization on their PDA – distribute high-resolution photos, stream VNRs, ANRs or preview B-Roll, and add Podcasts, and even a Blog.

Popular News Feeds

Popular Science & Tech Feeds

For more information about the advantages of using RSS.       >> click here