Customer Loyalty

Loyalty = Repeat Customers

• It costs 5 to 12 times more to acquire a new customer than it does to maintain an existing one.
• According to a GartnerG2 survey, it costs retail financial services firms $280 to find a new customer and only $57 to keep one.
• Increasing retention by 5% results in an 85% aggregate increase in the net present value of customer spending.

How do you develop customer loyalty? How do you ensure your customers will more likely buy from you vs. a competitor when they next need your product or service? Imagine how much easier it will be to forecast next quarters sales projections if you knew how many customers will likely re-purchase.

Brilliant Blue will help you create customer loyalty, by implementing automated programs, including a flexible customer database and CRM to help you consolidate data, improve customer information, streamline marketing and take full advantage of marketing campaigns to improve communications with your customers.

Database and CRM strategy and tools will remember who your customer is (data) and remind your customer who you are (communications) in a virtuous circle where you can make your customer say, “These guys really know me!”

Remember your customers’ purchases, desires and requests, and effectively forecast your customers’ new requests. We will also develop simple and user-friendly interfaces where your people will have access with security controls. Click here to speak with a Brilliant Blue representative.

But you can increase your customers’ perception that you are loyal to them – more loyal than your competitor is. eMail, direct mail, special offers, seasonal offers, advertising, RSS feeds, customer surveys and feedback, lifestyle branding, product placement, relational marketing, brochures, search engine marketing, auto response, remembering birthdays and anniversaries, remembering customer preferences, developing a win-win relationship where the customer perceives benefit, knowing when a customer will likely need to re-purchase and WIIFM loyalty programs to reward loyalty are just some of the current options Brilliant Blue can provide.

Because of the intrinsic challenges of providing sustained high perceived deliverables, it is important that you create systems and automation to ensure the highest levels of brand loyalty are achieved. You need to create activity in regular communications towards your customer, by staying in touch. And you need to make your customer feel valued.

• Market Segment Research
• Database
• CRM
• Frequent Shopper Programs
• Relevance Marketing

To feel loyalty (or royalty).      >> click here