E-Mail

Direct. Response.

When executed strategically, and using a filtered list, e-mail campaigns are rapidly becoming one of the most effective methods of online advertising and loyalty. It’s fast, cost-effective and allows enterprises to execute Internet-based promotions with unparalleled precision. A key differentiator between database-driven communications deployed through e-mail and other channels, such as post, is that e-mail allows for greater customization and automation.

Automating e-mail communications can be highly effective and can be scheduled in many ways, either on an event, time or activity-based variable. E-mail marketing campaigns, on average, net anywhere from a 5-20% response rate. Compared to the almost 1% standard response rate for direct mail, and that e-mail provides up to a 60% reduction in cost, and you can see why e-mail marketing campaigns are becoming the method of choice for savvy operators.

Our e-mail marketing can deliver your message to the right targets to generate instant response or high-quality traffic to your web site. The best part: we only send your message to the people who want to know more about your products and services. No junk email, no spamming. Brilliant Blue has access to over 80 million permission-based email names, and our marketing analytic tools measure response and performance within and across channels. We can develop various custom e-mail solutions, ranging from custom registration or subscription pages and reports to complex micro-sites supporting online marketing programs, to specific product customizations and database integration.

Our innovative technologies ensure you communicate the right message using the right media at the right time by enabling instant delivery of hi-impact rich-media combinations of HTML, video, audio, Flash animation and digital documents directly to your target audience, providing dynamic, consistently branded messages that achieve results.

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