Market Segment Research

Intelligence. Segmentation. Opportunity.

Market Intelligence (MI). information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision making in determining market opportunity, market penetration strategy and new market development metrics. – Wikipedia

Effective Research Enables Effective Decision Making. Market research is a prelude to selling. It teaches you a great deal about what you need to know to develop your offering for the market, and whether your offering is even worth developing. With effective market research, you can pre-determine the need for your service, pricing thresholds, the product’s likelihood to sell, target-market demographics, determine your most profitable buyer(buys faster and will spend more money) and most likely marketing strategies.

Marketing Mistake #1 – Marketing Without A Strategy In Place. Many organizations believe their product does everything, your target market is anyone who has money to spend, you will be very successful, and /or you don’t have real competition. This is why most businesses eventually fail.

Successful organizations understand that to create strong revenues growth, you must define a target market segment where your product has the most relevance, the best competitive advantage and strongest likelihood of success. Whether you are a new business or an established organization looking to increase growth, you will benefit from effective market research.

Demographic, Psychographic, Geographic and Industry Trend Research. Brilliant Blue will conduct detailed research and provide an overview of your market place and industry business trends, key competitors, with a detailed picture of market segments – including a detailed breakdown of demographic segmentations, customer buying preferences, customer lifestyle predilection, income and purchasing behavior, size of market and many other key indices. Statistically, we look at closely at ZIP+4 segmentation, whose characteristics are generally no more than three standard deviations away from any of the cluster centroids.

We use multiple research tools for cost-effective determination of data. Our goal is to  best determine WHO YOUR MOST PROFITABLE CUSTOMER WILL BE – and then to ensure the medium (website, eMail, RSS, SMS, magazine, billboard, affiliate, TV, trade show, etc) and messaging (message, colors, style, copy, images, tag lines, video, etc) are DIRECTLY ALIGNED with your customers buying needs.

The information we use comes from research such as millions of samples of census data, and previously collected data such as purchase records and customer surveys (you know, the kind that come with new products), focus groups and third party database providers. Integrated, the information from their various data sources creates a detailed overview of who your customer is, and the most likely scenario of how/where/when to best present your product/service – based on their needs.

Research and Test. Numerous variables effect which copy, sources of media and sales approaches will influence your prospects. Guessing or having the ego to “know” what will motivate the market place to action is a sure way to kill opportunity.

Our research will provide valuable data, useful in developing a targeted marketing strategy. This data (in-depth details, including charts, maps, and reports) will also allow us to test our media, initially in small launch strategies, to ensure we get the expected results. This allows us to adjust if/where necessary before rolling out much larger campaigns.

• Test your offers
• Test your copy
• Test the medium used
• Test position of medium used
• Test timing of your ads and offers

To learn more about how Brilliant Blue can help you research, determine, test and measure your best growth strategy.       >> click here