Satellite Radio

Radios + Satellites = Technology + Marketing

Satellite radio or subscription radio (SR) is a digital radio signal that is broadcast by a communications satellite, which covers a much wider geographical range than terrestrial radio signals.

Direct response combined with local search marketing are expected to become of considerable importance in marketing and advertising.

Radio services are usually provided by commercial ventures, and are subscription-based. Subscription-based. That’s key.

Did you know that in late-2006, Google’s Radio Advertising network, dMarc, reached an agreement with XM Satellite Radio. XM has introduced commercial advertising inventory on XM’s non-music channels to Google’s extensive advertising base through Google’s dMarc media network.

Google went further. Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

What Google has done by opening up this new medium of radio advertising to Internet advertisers and the world of radio advertising is a world of demographic numbers, equally suiting Google as it does its ROI and mathematically driven advertising base.

Satellite radio advertising is an example of relevance marketing in-a-box. Or, listeners are subscription-based consumers.

To learn how Brilliant Blue can create marketing relevance with satellites.       >> click here