MessagingBLUE - tools & resources
Maria Darms, ELM What’s in it for me?Messaging must be relevant to your target audience. All forms of messaging must be aligned. Web, traditional, press. Good marketing aligns messaging with all forms of brand development, marketing and advertising, creating a consistent message for the consumer, for employees and partners and for potential/future customers. A consistent message is more than just marketing materials. The message needs to extend to all that your company is doing, for example, website look and feel, brochures and press releases, media outreach, trade show, advertising and any point-of-sale materials.
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