Social Networking

Does social networking have good marketing tools? Ask Proctor & Gamble.

Technology has found its way into every aspect of the consumers’ lifestyle. Social media targets the consumer on the most personal level, allowing them to use online technologies to share opinions, insights, experiences and perspectives. This media is found in all forms, including imagines, audio, video and text using technologies such as blogs, message boards, wikis, podcasts and vlogs – interacting consumers with each other via the World Wide Web.

Not only is social networking an avenue for consumers to share thoughts – it is an exciting tool in marketing practices. Entering a consumer's world on a personal level such as a blog has the ability to reach them further than other traditional practices, exciting more interest in a product or service at an intimate level.

Visitors like that the content shows a more worldly perspective with user generated information versus what could be perceived as bias based on the site. User generated content is generally referred to as web 2.0.

Who can benefit from incorporating social networking applications (and widgets) on your site?

Any organization or company seeking to reach a large audience, expand their global reach, leverage existing information assets, integrate static and rich media, get improved search engine rankings – and who wants to sell more product or services, generate and retain new members or customers or simply get their message out.

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