Major Marketing Strategy is Podcasting
Reach your target audience. Improve search engine rankings. Improve your PR.
Brilliant Blue will help you create an online podcasting presence. Podcasting has exploded in adoption as a major marketing strategy the past 2 years, along with the adoption of Web 2.0 (user generated content) such as blogging, podcasts, wikis and other social media.
To get your message heard through much of the new media requires a participatory approach. With the rapid emergence and common adoption of MP3 players such as the Apple iPod, and other devices, there is major shift towards the usage of podcasts as a very viable media.
- 14 million iPods were sold in the last quarter of 2005, compared to the 4.5 million iPods sold in the last quarter of 2004.
- 42 million plus: the total number of iPods sold so far.
- 32 million iPods sold in 2005!
- 850 million songs sold through the iTunes Music Store since its launch – that's 3 million songs a day.
- iTunes Music Store has an 83 percent market share for downloads, even with the presence of Napster, Rhapsody, Yahoo Music and so on.
- TV shows are available for download in iTunes.
- 8 million videos have been sold since the video iPod’s October 2005 launch.
- Sports content such as ESPY awards, World Cup soccer, PGA events and X-Games are now available.
- Saturday Night Live skits are available.
- Chrysler is the first American auto manufacturer to integrate iPod support in cars.
- 40 percent of cars sold in 2006 will be iPod ready.
There are many new initiatives to include social media as a viable marketing medium. Some of these initiatives include:
- Dynamic web presence
- Organic and paid search engine strategies
- User generated content (social networking)
- Free content
- Online media centers
- Blogs
- Podcasts
- Database marketing
Brilliant Blue will help you determine the best strategy to get your content. This will enable your organization to:
- Boost media coverage
- Drive website traffic
- Get publicity
- Measure and report
- Grow brand awareness
- Capture leads
- Reach young demos
- Facilitate Word of Mouth (WOM) and Viral marketing
- Generate promotional marketing
- Learn
- Build thought-leadership
Brilliant Blue will help you:
- Develop your podcast content and strategy
- Host your podcast (MP3 download and streamed)
- Syndicate your podcast via RSS
- Create a branded/integrated podcast portal website
- Market your podcast (via Targeted Email, Online PR, and Directory Submission)
**All this can be contained on web pages branded and integrated with your site (or your client’s site)
With 65 million web searches every day in the U.S., search engine visibility (links to your organization on the 1st two pages of search results for your top keywords) is more important than ever. If you aren’t using your news to drive increased search results, you’re missing out.
To create a new customer connection through podcasting. >> click here
