Website + Search + InteractiveBLUE - tools & resources
Mary Lou Elms, AMGEN Effective. Website. Tools.A recent study confirmed that there are over 110 million websites total on the World Wide Web. Beginning in 1991, the Internet continues to morph and evolve at a sizzling pace, and is the single greatest medium ever invented for your marketing message. Your web sites’ reach and potential to create new business is substantial, providing in many cases rapid growth opportunities. There is likely no business tool more effective in developing new customers than an effective website. 94% of all web sites don’t generate enough revenue to pay for themselves. The biggest universal problem is the lack of a marketing centered approach to web site creation. We believe you need a strongly credible site, of which the key function must be to drive customers and create profit. The World Wide Web not only brings consumers face to face with products and services, it allows the consumers to search between competitors, helping them to find the perfect fit. More than ever, the link between a company website and new business generation is evident in almost every industry. For that reason, companies all over the world have been concentrating marketing efforts on building strong, creative and interactive websites. Success on the web isn’t simply about visually compelling interfaces. It requires well-planned and executed architectures and solutions that allow data and systems to work flawlessly together. The technology must enhance the user experience, not overwhelm it, and expert, multi-faceted, team knowledge to create your visitors best web experience is critical with the many choices users have today. Over 80% of your prospects are searching online right now for your product or service, will they find you or your competitors? Search engine users are a highly receptive and targeted audience because you are trying to sell them on something they already want. According to a study by 2004 Forrester Research, 81% of consumers find web sites via search engines. Search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a web site, because search engine users are looking for information usually in conjunction with a buying decision. Think relevance. They come looking for you and they want what you have to offer. No other form of advertising is so focused that the customer is actually searching for you. Companies looking to maximize their marketing investment quickly discover that a targeted online web driver program delivering qualified clicks and views to their web site can be demonstrably cost efficient. Are you ready to secure new customers? >> click here |

