| How do you develop a unified web brand for a family of two dozen companies that design, build, and sell products for agricultural, industrial, commercial and government markets? |
 |
| |
| CHALLENGE: Alamo Group (NYSE: ALG) needed to unify their brand across many international member companies, while implementing a completely integrated B2B and B2C web presence. This presence needed to be fully integrated into Oracle (JDE) Enterprise One so that customers and distributors may order and ship, while obtaining the latest information about Engineered products in real time. In addition, marketing reports were needed so that Alamo Group member companies may make needed business decisions about customers, distributors, and products. Alamo Group also needed a robust and scalable hosting solution to meet the needs of a 24/7, international online presence. Infrastructure…middleware…commerce...applications…systems…implementation. |
| |
| SOLUTION: Brilliant Blue was engaged to update their brand, reinforce their strong market perception, and ultimately rollout completely integrated B2B and B2C websites. Brilliant Blue implemented their online commerce product BlueCommerce and integrated it into Alamo Group’s ERP J.D. Edwards Enterprise One. The solution is hosted at Brilliant Blue’s One Wilshire facility, and provides real time access to Alamo Group’s product catalog and order entry system. In addition, customer service modules, warranty modules, and an integrated Engineering information portal, is seamlessly integrated. |
| |
| BENEFIT: Brilliant Blue implemented the unified and integrated commerce product while updating the Alamo Group company brand. Brilliant Blue’s research identified Alamo Group’s market perception as Quality, Stability, Strength, and Durability and therefore needed to both reinforce these qualities and provide a robust and scaleable online commerce presence rich with capabilities. In addition, Alamo Group’s custom requirements required Brilliant Blue to be flexible enough to implement new features that would further provide customers a faster and more complete experience working with Alamo Group companies. Since the initial rollout in 2006, Alamo Group’s online usages statistics show that a steady increased trend in online usage has resulted in some Alamo Group businesses reporting at least 90% of their total sales through the B2B/B2C commerce solutions. In addition, elimination of previous software and systems licenses allows Alamo Group to reduce their total cost of ownership by 71% over 2 years. With new features added daily to systems, Brilliant Blue can continue to provide Alamo Group member companies, distributors, and customers a rich and complete user experience. |
| |
 |
