| How do we shift business direction, become more profitable, and successfully integrate disparate systems within our organization? |
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| CHALLENGE:Birkenstock USA broke away from it’s parent company Birkenstock Germany after 34 years, to become a new separate entity. The new company needed assistance in the design and setup of the new company financial direction and systems. Birkenstock USA needed to design and implement new systems while eliminating existing over burdening systems that were previously implemented by an old “regime”. In addition, the support of these existing over-burdened systems during the implementation and transition of the new systems was needed to eliminate down time. The new systems provide the ability for customers, retail stores, and retail outlets in almost every city across North America, to order and receive product from both Birkenstock USA and Birkenstock Germany. …. infrastructure…middleware….applications…systems…implementation. |
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| SOLUTION: Brilliant Blue was engaged to assist in coming up with alternative company financial and systems infrastructure alternatives depending on the direction of the company. Once the company had made the decision on direction, Brilliant Blue implemented the new financial company structure within their ERP. This was aligned with designing and building a new Customer Portal, Order Entry, EDI, and other systems to increase and drive all sales through (and into) their back end ERP and legacy distribution systems. During this design and implementation phase, Brilliant Blue also supported the existing infrastructure and all legacy systems. |
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| BENEFIT: Brilliant Blue aligned their new company direction with their financial structure and implementation of necessary supporting systems. With the elimination of previous software and systems licenses, and implementation of new systems Birkenstock has put more than $1million straight to the profit line each year. The total cost of ownership has been reduced by more than 90% while providing Birkenstock customers (i.e. Dillards, Nordstroms, Birkenstock Outlets, etc) a much better, more simple, and richer experience in working with Birkenstock USA. |
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