What We Do

Insurance + Financial

What we do

We connect you to your customers with smart solutions and ideas, strategies, and platforms that create & build on-going relationships with your target audience, to create value.

We are experts in business strategy services for companies working in the insurance and financial services industries. From writing the business plan to creating a brand and guiding the organization through the new interactive channels of marketing, we can help you improve your business strategy, organizational model and strengthen your brand.

From global strategic planning to market-specific tactical moves, Brilliant Blue provides breakthrough thinking and carefully crafted solutions to drive your business.

Backed by insightful, marketplace knowledge, Brilliant Blue analyzes your business objectives, project goals, brand standards, legacy issues, best-of-breed competitors, market trends and indices, technology capabilities, data functionality and "real" customer behaviors.

We are web 2.0 and enterprise 2.0 experts. We are creative. We understand the financial and insurance business. We carefully research your current market and business challenges, then deliver innovations and ideas you can use - based on "your" specific business. We combine research, a complete interactive and traditional marketing strategy based on research, and award-winning creative design and messaging.

We accurately define your target audience's real needs, with the goal of creating customer collaboration and user involvement. We evaluate carefully - the human user experience and customer adoption, to circumvent your competitors. Then we test and retest.

We help our insurance and financial industry clients build customer loyalty by understanding what customers like, what they want and how to communicate most effectively with them. New channels of communication are changing consumer behavior. Our marketing strategies are multi-faceted and comprehensive and completely in-line with current market trends and technologies.

We're obsessive collaborators. Every discipline and every department plays a cross-disciplinary role in helping enhance the customer experience, streamline customer acquisition and accelerate corporate growth. Creative and technical solutions. Strategists, copywriters, interactive developers, creative brand-builders, design professionals, QA, UX, project managers, mobile, and technologists all contribute as they explore every avenue of communication and potential for human interaction. Some see these capabilities as contradictory, we see them as synergistic.