Women
Stats You Should Know
Women account for 85% of all consumer purchases including everything from autos to health care.
~ 91% of New Homes
~ 66% PCs
~ 92% Vacations
~ 80% Healthcare
~ 65% New Cars
~ 89% Bank Accounts
~ 93% Food
~ 93% OTC Pharmaceuticals
American women spend about $5 trillion annually... Over half the U.S. GDP
Women with children at home are more likely to use Facebook (60.3%) than average adults (50.2%).
Mom's use social media tools to search for coupons or deals.
Between 2006 and 2009, the number of mothers using social media increased 462%; the number using cell phones to go online increased 348%.
The demographics of motherhood are changing.
- Between 1990 and 2008, the percentage of mothers younger than 20 dropped from 13% to 10%
- In the same time period, mothers older than 35 grew from 9% to 14%
- The Hispanic mother segment grew from 14% to 24%
- The Asian mother segment grew from 3% to 6%
- The percentage of married mothers dropped 13% - from a high of 72% in 1990, to only 59% in 2008
Women represent the majority of the online market
Women process information and make purchasing decisions differently than men:
~ 59% of women feel misunderstood by food marketers
~ 66% feel misunderstood by health care marketers
~ 74% feel misunderstood by automotive marketers
~ 84% feel misunderstood by investment marketers
~ 91% of women in one survey said that advertisers don't understand them
~ 70% of new businesses are started by women
The average black woman spends 3 times as much on beauty products compared with the average woman.
When women are aware you support women owned businesses. [7]
- 79% would try your product or service
- 80% would solidify their brand loyalty
- 51% would give a company a second chance if a product or service missed the mark the first time
Over the past 10 years, the number of women 25-34 who were single or living with a significant other* increased 8% to 38%.
And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years. *(as opposed to being married, divorced or widowed)
Women spend 80% of all sport apparel dollars.
Women control 60% of all money spent on men's clothing.
