eCommerce + eBusinessBLUE - tools & resources
Jennifer Bleess-Masterson, Director of IT, BIRKENSTOCK DISTRIBUTION USA, INC. Electronic Commerce + Electronic BusinessExcluding travel, online sales in the United States grew 24 percent last year, to about $114 billion, accounting for nearly 7 percent of all retail sales, according to the National Retail Federation. “Last year, internet retail sales were up 24 per cent year-over-year and we had our first $100 billion-plus year in eCommerce with overall online retail sales at $102 billion for 2006. Next year, online advertising is expected to rise from $18 billion to $24 billion and still be a single-digit percentage of overall advertising, implying there is heavy growth ahead” Financial Times’ James Altucher reports in February 2007. Few can offer this combination of technology, first class service and engaging design. eCommerce solutions allow you to sell your products or services online, creating new revenue and new customers for your enterprise. With that said, custom eBusiness sites are most profitable. Would you buy a pair of shoes, one-size-fits-all when that perfect size can be found on the shelf to the left? No — and the same goes with eCommerce systems. With all the other aspects of business relying on a website shopping cart and interface, personalization is the ultimate goal to interact with your customers at the highest level possible. To see more about how Brilliant Blue can provide your company with a custom eCommerce system — Click here.
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