Mobile + Wireless

Mobile. Mini-computers.

As the world increasingly expects relevant information to be delivered to them instantly at any time and at any place, cell phones (and PDA devices) and mobile marketing will play an increasingly important role in marketing.

More than 180 million Americans own cell phones today...that equates to more than 60 percent of the population. Our phones are sleek, handheld mini-computers, and 37.4% of us use text messaging, 13.9% use mobile e-mail and 12.9% downloaded a ring tone (eMarketer - 2005). The U.S. is poised for explosive SMS, or short message service, growth. Over 165 million Americans now use mobile phones capable of sending and receiving SMS messages. Domestic SMS traffic is more than tripling annually - making the U.S. the largest growth market for SMS messaging.

The ability for Bluetooth, RFID, local hot spots and wireless technologies will enable marketers and retailers to deploy local (within 100 feet) contextual messaging, special offers and advertisements to the cell phone carrier, allowing relevant couponing (just show your cell phone coupon to the cashier) service as part of broader marketing strategies that include mobile search marketing (such as that currently being developed by Google), mobile e-commerce, RSS feeds, e-mail marketing and other forms of interactive marketing and advertising.

Utilizing mobile technology has the advantage to manage assets on the move, driving productivity, efficiency, satisfaction and sales. In turn, mobile technology has the ability to reduce operating expense and free cash for capital investment and competitive advantage.

Brand and market leaders in the industries whose success depends on enhanced supply chain execution - manufacturers, wholesale distributors, transportation and logistics providers, healthcare providers, sales force and retailers - are freeing their information systems and applications from the constraints of wired networks to truly enable the real-time enterprise. They are doing so by leveraging existing technology infrastructure and applications to take costs out of their operations, to drive revenue growth, to build in increased business flexibility - ultimately to give their organizations the power to do more with less. And in so doing, they are creating profound new advantages that include operational efficiency, real-time visibility, customer satisfaction, business agility, revenue velocity and, most of all, associate and enterprise productivity taken to a new level. The means to these powerful strategic ends: end-to-end solutions from Brilliant Blue, the company at the forefront of the age of mobility.

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Make faster, better decisions. Create a more streamlined supply chain. Empower managers and associates to do more with less. See how we can do this all, for you!       >> click here