RFID

Technology Uses Radio Waves

Radio frequency identification (RFID) technology uses radio waves to identify objects. Microscopic dust sized electronic tags will carry unique identification and descriptive information are embedded in objects. These tags emit low-power radio frequency signals to RFID readers. RFID readers, sometimes referred to as interrogators, read RFID tags to obtain the information programmed within the tag’s tiny microchip. Readers emit electromagnetic waves from their miniature antennas. The antenna in a passive RFID tag uses this energy to power up its microchip. An active RFID tag, on the other hand, has its own battery to broadcast its signal so it can be read from farther away. RFID readers can generally detect passive tags from less than 20 feet away, while active tags can be read from 100 feet away or more.

Although a new marketing technology, RFID has shown rapid adoption, and will increasingly be used throughout the world of commerce. It will allow savvy organizations to measure, calibrate, analyze and adjust – pretty much anything, 1,000’s of times a second. It will also allow companies to track, analyze and improve performance on a statistical basis, providing a better end-user experience, resulting in the best form of marketing available – positive word of mouth.

For more information how RFID technology can be integrated into your processes.       >> click here